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Instructional Design

Instructional design is a key element in ensuring the value of learning. It makes it possible to develop the skills and knowledge that have been identified as critical for an organization’s success. Instructional design involves any combination of the following activities:

  • Needs analysis to determine the skills and knowledge that are required
  • Selection of the most appropriate delivery method
    • Web-based
    • Classroom
    • Video
    • Audio
    • Print
    • Self-paced instruction
    • Tools
    • Manuals
  • Optimization of the chosen delivery
    method through the integration
    of any of the following kinds of
    instructional elements:

Strategic Services

Instructional Design

Web-based Training

    • Exercises
    • Readings
    • Overhead slides
    • Video segments
    • Case studies
    • Role plays
    • Problem solving activities
    • Games
    • Team activities
    • Facilitation
    • Effective use of company materials and resources

  • Development of program designs for review, modification and approval to ensure the right program will be developed BEFORE a great deal of time and expense has gone into developing it.
  • Development of program objectives that will provide consistent themes throughout the program and that will serve as the basis for testing and assessment when the program has been completed.
  • Alignment with other related and existing programs and activities

At NorthPoint Learning we have done this work many times, for many companies, in many ways. While our focus has been on sales, management, and customer service programs, we have also addressed product initiatives, organizational initiatives, change, and quality. We have developed entirely new programs and reviewed and revised existing programs to increase their effectiveness. We do this work with the idea that learning is an investment and we’re always looking for ways to ensure that such investments are the best possible ones to make.


  • Needs analysis
  • Program design
  • Program development
  • Testing and assessment
  • Customized surveys and studies
  • Facilitation and instruction
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